In the world's first known Gangnam Style death, Eamonn Kilbride suffered a heart attack and passed away this week at his office Christmas party.
The 46-year-old British father of three was performing the energetic dance patented by Korean pop star Psy when he suddenly and tragically collapsed.
Kilbride did not recover.
Said his wife, Julie:
“We were having a fantastic time at the Christmas party and Eamonn had just finished dancing to Gangnam Style. He was up on stage and entertaining everybody."
"He said he had a bit of a pain and just collapsed."
In the wake of Kilbride's death, Professor Bernard Keavney, a consultant cardiologist at Newcastle University, has warned men to be "measured at Christmas parties."
"[Do not] stray too far outside your comfort zone," he urged. “The chance that you’ll come to grief is very small. But as with any form of untypical exercise… be measured."
"I certainly wouldn't say that people need to avoid Gangnam Style, but if you're unused to vigorous physical exercise, you shouldn't throw yourself into violent exertion without preparation."
"Let the lady dance around you."