Bobak Ferdowsi, mission controller for the NASA Mars Curiosity, has become a quasi-star on Twitter after a photo of him was released Monday morning.
Nicknamed the "NASA Mohawk Guy" and/or the "hot nerd," Bobak can largely thank his 'do - with its red streaks and bleached stars - for his 15 minutes.
Not that he's interested in it. For Ferdowsi, it's all about the mission, which saw the NASA Curiosity rover land on Mars Monday in a watershed moment.
Ferdowsi became the talk of social media after the above image appeared in a montage of photos released by news outlets after Curiosity's landed.
Although his hair, smile and work with Curiosity are tailor-made for viral stardom, Bobak is still getting used to having all (or any) eyes on him.
"Internet, you win this round. I'll be back later, but thanks so much. Now going to celebrate with all my friends and team! #msl," Ferdowsi tweeted.
"Not rdy for the attention, but happy to show it takes all types to make @MarsCuriosity! Now if only my coworkers wld stop making fun of me ;)."
There has even been a Tumblr made in his honor, which advises NASA to get more mohawks in the building ... hard to argue with that campaign.