Divination Clothing by Rock of Love Charm School's Destiney Moore
Destiney Moore, runner-up on VH1's Rock of Love Charm School, is launching Divination Clothing, a line of T-shirts and jeans designed by the former reality TV contestant.
Inspired after winning a challenge on Charm School to create a design for Ed Hardy, Destiny found the name for her new clothing line in a magazine.
"I saw the word “Divination” in a magazine and it totally popped out and was talking to me. I was like, 'Whoa! That is an awesome name for a clothing line.' When I looked it up on the trademark website, no one had it! It was so crazy. Like, what! I grabbed it. It was meant for me. It’s very positive and that’s what I’m trying to promote now."
The 32-year-old says she has always wanted to design her own clothing line, and winning the challenge was the catalyst to move forward.
"Once I did that Ed Hardy design, I really felt passionate about something. Doing my own clothing line is something I always wanted, but I guess I never had the inspiration the way I do now. Especially after meeting my boyfriend, everything fell into place. I love creating things and making really cool stuff. This is my career now."
Destiney says she is happy for Charm School winner Brandi M., and credits the show for putting her on the right path.
"I think she deserved to win and everything worked out for the best. It was all meant to be. If I would have won, I might not have met Eric. I might have gone on a different path."
According to Destiney, the first samples for the new line are in and they are mapping out a distribution plan. In a post on her Myspace page dated December 17, she writes:
WELCOME LETTER FOR MY CLOTHING LINE"DIVINATION"
Welcome to Divination Clothing!! This is something I have always wanted to do, and am very passionate about. Please be patient with me, as this is just the beginning!! My boyfriend and I are working our butts off to make it happen. His line is more for the fellas and is called Virtuoso, also is the beginning for him as well. So that means Divination is for the ladies out there :-) We have an amazing bunch of people that we are working with to get our lines off the ground and running!! We are in the process of building our websites, figuring out pricing, getting paypal set up so you can order, and satisfy our future customers!! I will keep you all posted!! We also do custom jeans and jackets, like the ones I wore on the reunion show. Thanks for your support, and ROCK ON!!!!