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On hand to celebrate the first anniversary of the Material Girl label, Lourdes Leon and Kelly Osbourne walked the runway and fielded questions during the one-year birthday bash.

Madonna‘s 14-year-old daughter and company spokeswoman Kelly O hosted the Macy’s Herald Square event in New York City. They took turns at the microphone, did some modeling, and posed for photos with a custom decorated four-tiered cake.

The pink catwalk featured models strutting the latest fashions from the MG line.

More photos below:

Photos: Ivan Nikolov-WENN