Debbie wanted to help young girls develop spatial skills, understand basic engineering principles and build self-confidence in problem solving. As young girls internalize and learn more effectively through storytelling, GoldieBlox marries the story of Goldie, the girl inventor who loves to build, with a construction kit
The project that I received was ‘Goldieblox and the Parade Float.’ My 6-year-old buddy Olivia and I had a great time reading the book and putting together the parade float. Olivia had this to say about the project: “I liked it because I got to read and put it together. And I can make different things.”
The company was launched in 2012, raised over $285,000 in 30 days through Kickstarter, and has been featured in numerous publications including The Atlantic and Forbes. Debbie’s inspiration to create a mission-driven company came in 2008, when she spent six months volunteering at a grassroots nonprofit in rural India. She created a viral fundraising campaign, raising over $30,000 for economic and educational development in the region. This experience helped pave the way to finding her true passion: inspiring the next generation of female engineers.
After we put together the float, Olivia didn’t want to stop. In the back of the book we discovered more fun things to build and she wanted to keep going. Holding this little lady’s attention is a big deal and she loved it! Check out the different building sets that are available here.
During a Google+ chat with Debbie last week it was clear that she has passion and excitement for young girls and growing her business. GoldieBlox made its way from Kickstarter to the aisles of America’s largest toy retailer, Toys”R”Us.
Debbie is one of the newest members of #PassionProject, an American Express® program designed to enable, inspire and encourage people to pursue their passion projects. With #PassionProject, American Express is supporting a new generation of makers, creators and mold-breakers tapping into vibrant web communities to identify the stories of men and women living their passions every day. Not only does American Express showcase these inspiring #PassionProjects, but Membership also enables their #PassionProject to take the next step forward thanks to the strength of the American Express network. To learn more about the members of #PassionProject we encourage you to watch their stories here.
Sweepstakes: How will GoldieBlox inspire a young girl in your life? Comment for a chance to win a “GoldieBlox and the Parade Float.”
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