Now that Jessica Simpson has given birth to a 9-pound, 13-oz. baby daughter, Maxwell Drew, her other new baby has her undivided attention:
A new $4 million deal with Weight Watchers.
"As soon as Jessica heals from the C-section, she is extremely determined to work out," a confidant says. "She wants to show the world and is excited to do it."
And is contractually obligated to do it.
Since announcing that she and her fiance Eric Johnson were expecting their first child, Jessica has been under scrutiny over her pregnancy weight gain.
The 5-foot-3 star, who admitted weighing 175 pounds when she posed nude and pregnant for the April issue of Elle, needs to do a serious slim-down.
A source familiar with the Weight Watchers negotiations says the stakes are high, as she's got to lose at least 50 pounds. LITERALLY no pain, no gain.
"She'll have to meet the weight-loss goals for the deal to go through," says the source, adding that the new mom will be under a lot of pressure.
"She hasn't chosen a trainer yet. In fact, she hasn't even thought about it. But if she wants this, she'll need to work out a good five times a week."
For four million bucks? She can deal.