Madonna’s new album MDNA has sort of crashed and burned, posting nowhere close to the kind of sales figures one would expect from the Queen of Pop.
The record sold 359,000 copies when it debuted at #1 on the Billboard charts, but has since plummeted to 46,000 copies in its second week of release.
While many acts would be grateful to sell 400,000-plus units, it’s a letdown for one of the all-time greats, not to mention a record-setting dropoff.
Is she the Immaterial Girl?
Interestingly, in its first week of release, her manager Guy Oseary said of MDNA:
“People are really digging it. We feel good about the album. It’s her 12th album and the same story she had 30 years ago. That’s an amazing accomplishment.”
Some critics agree that it’s the same story as 30 years ago. They just don’t see it as a big selling point for Madonna. Said the Los Angeles Times:
“MDNA more than anything sounds like an album made by someone who lost touch with the desires of today’s music… the Madonna of today has lost the art of surprise.”