This gives new meaning to the phrase "Picture to Burn" ... or something.
Procter & Gamble recently pulled a CoverGirl print ad featuring singer Taylor Swift in the UK because it was among a group of ads cited by a watchdog for excessive Photoshop use. Yes, there is seriously a consumer watchdog group for that.
Take a look at the yanked Taylor Swift image below:
The National Advertising Division (NAD), the ad industry's self-regulatory body created to review factual claims in national advertisements, issued a statement saying:
"It has determined that [P&G] acted properly in discontinuing superior performance claims made in print advertising for its CoverGirl NatureLuxe Mousse Mascara."
Specifically, the NAD asked P&G to verify that the mascara has two times more volume vs. bare lashes and is 20 percent lighter than the most expensive mascara.
The watchdog also criticized "implied messages" - that consumers "would get lashes like those depicted in the advertisement and that the lashes depicted in the photograph were achieved solely by using [the mascara] ... without post-production enhancement."
While this is a bit silly, so is retouching Taylor Swift in the first place.
She's kind of almost perfect as is, are we wrong? Love you girl.