Eminem Chrysler 200 Super Bowl Commercial: Imported From Detroit
by Free Britney at .Hyped as Super Bowl commercials may be, most are gimmicky and quite forgettable. Chrysler's effort featuring the Motor City's own Eminem was anything but.
Two minutes of gritty footage set to the rapper's "Lose Yourself" served as both an homage to Detroit's past and a look to the future in introducing the Chrysler 200.
Moving doesn't usually describe ads during football, but it sure applies here as the iconic American brand - and city - defiantly picks itself up off the mat.
With an assist from Eminem and a gospel choir, this is a bad ass commercial ...
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Comments (35 Total)
Wassup Shady i hope it is safe 2 say dat im ur no1 fan 4rm da beginning til da end.
It is also a lie. Those cars are NOT American made!!! All of their engines are made in Mexico then shipped by rail to Canada where the car is built. No jobs for the Detroit auto worker!!!
Well i am live in Costa rica and i know eminem for years, and well i think that was a very unique and the best commercial of the night, i dont understand why some people talk badly about this commercial, from my point of view one of the best and classic commercials ever
And to comment on the commercial itself, It was absolutely excellent! I have never seen a commercial such as this and it truly is now my favorite. The premise of the commercial covers all of the US not just Detroit. America has been given a huge blow and this commercial descibes the resilience of the American people and worker. We will not lay down and die or give up. We will rebound and we will prevail. This commercial gave me 'goosebumps' and revitalised my patriotism for this country. Well done. This was one of the best commercials ever produced. Maybe GM may return to the "American Revelution" campaign it ran for a while before it became "concerned" it was too patriotic.
As an ad, from purely the advertising perspective this was an epic ad. Mixed with suspenseful, climactic music, and constantly changing imagery, this ad hit it spot on in the sense of cinematography. Thumbs up to the ad team who designed and produced this for Chrysler. :)