Blame it on the economy, the contrived storylines, the self-centered characters or a lovable green ogre.
But Sex and the City 2 tanked at the box office this weekend, failing to even bump Shrek Forever After from the top spot.
The much-hyped sequal pulled in $32.1 in three days, far below the $56.8 million the original opened with in 2008.
The film, which takes the core four to the Middle East, has received few positive reviews; The New York Times said it "isn't much fun at all," while USA Today slammed it as "tasteless." On Rotten Tomatoes, only 15% of critics polled said they liked the flick.
THG's take? There are only so many times you can find Samantha's sexual puns witty; while focusing on a quartet of rich, successful, whining women tends to get old.
At this point, the franchise is more about fashion (a lot of which you can find in our Style Store!) than anything else. But is that enough to garner a third film? And would you even wanna see one?
Sound off now, as you check out scenes from Sex and the City 2 below...