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Jessica Simpson found a unique way to make her pregnancy official. She shared a link on Twitter that led to a photo and announcement on her JessicaSimpson.com website.

The big reveal was a photo of the 31-year-old fashion designer swaddled in what appeared to be strips of fancy eyelet lace. She heralded her big news with the tagline, “It’s true, I’m going to be a mummy!”

While the pregnancy has been obvious for several months, Simpson and her fiance Eric Johnson have been silent on the subject, no doubt waiting for the opportunity to share the news in a way that was slightly unconventional. We give her a thumbs up for originality.

Photo: Twitter-Jessica Simpson