The manager in charge of Apple's maligned Maps application, which debuted two months ago to harsh criticism, has been fired, according to reports.
Richard Williamson was let go by Senior Vice President Eddy Cue, Bloomberg News first reported, citing unnamed sources familiar with the situation.
Cue is reportedly seeking advice from outside experts and working with digital map company TomTom to fix navigation and mapping data for Apple.
The tech giant has been quick to own up to the poor directions, mislabeled landmarks, lack of public transportation info and wildly inaccurate images.
Minor details for a mobile MAPS application.
The outcry over the Maps app even forced Apple Chief Executive Tim Cook to issue an apology and encourage users to explore outside alternatives this fall.
That reads like an Onion story, but it's the truth after the Cupertino, Calif., company's Maps app replaced rival Google's popular version on iOS 6 devices.
The wildly popular new iPhone 5, for example, has no Google Maps app, which had been a feature on the iPhone since the original device launched in 2007.
For its part, Google is said to be working on a version of its Maps software for iOS 6 that will be available in Apple's App Store ... thank goodness.