MSNBC’s Ratings Are On The Rise. Morale Remains At All Time Low

Dan Abrams must be the most surprised: Ratings for his little cable news network MSNBC (which he took the reigns of just a few months ago) are, shockingly, on the rise. After a serial spat of lagging behind FNC and CNN, MSNBC is seeing huge spikes in its numbers — especially the 25-54 demograhpic, where double digit gains are all the rage. And depending on how you spin the numbers (which demographic; gains vs. the compeition), the likes of Keith Olbermann, Joe Scarborough, and Chris Matthews have all seen their viewership climb.

Thank god, then, that NBC Universal has all but let the ax fall on MSNBC, forcing it to 30 Rock, slashing its staff in a merge with NBC News proper, and moving ahead with plans to drop most live daytime news coverage and go with more documetary programming. If it ain’t broke, fuck it up.