One of those tabloid shows we profess not to watch has become, of late, an infomercial for the website Hollywood.TV. What’s that? Just a wee Mr. Paparazzi competitor.
Founded by Sheerez Hasan, Hollywood.TV gets the shows that license its clips to carry a bug for the site, which also provides blogs with free embeddable YouTube clips. It’s unclear whether the entertainment programs pay to use this footage on air, but it’s likely no cash exchanges hands, or very little — it’d be uncommon for an Access Hollywood or Entertainment Tonight to be forced to advertise a clip’s source if they paid for the rights. (This is different from print or online, where photos, and many videos, must be credited.)
Also in the mix is CelebTV.com, which started as a forgettable player but now packages news segments from its “studio” where “on-air hosts” walk you through celeb events like Britney Spears’ latest car accident.
And CelebTV.com’s recent email to tabloid TV producers explains just how this arrangement works: Plug the hell out of CelebTV.com, and you get the video for free.
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Hollywood.TV is the latest paparazzi outfit to steal our whole WE COVER BRITNEY SPEARS BY COVERING THE COVERAGE OF BRITNEY SPEARS shtick. With this video, they show the pandemonium surrounding Britney as she tries to make her way inside a dance studio (to “work,” we presume), even though a “megafan” (or Brazilian reality TV producer?) in a pink wig has a gift to give her and WHY WON’T SHE TAKE IT?!
This video gets bonus points for the paparazzo’s heavy breathing in the beginning, which will later be sampled in a Janet Jackson single.