Hachette Filipacchi wants it’s day in the metrosexual sun. The Euro-fashion inspired magazine company is hatching plans to join Details and GQ in the men’s department. Shock, based on the French bi-weekly (not mention bi-sexual) Choc, will launch under the direction of former Stuff editor Mike Hammer.
The pub will be an “Americanized version” of Choc, which apparently deals “openly and frankly about any topic” and “is very graphic.” Wow, that’s super specific.
What’s that you say? Hachette has already found their gay mag in ELLEgirl? Here’s the real shocker — Shock will have boobies in it! So, the gay vagues (ie “Frenchies”) on West Broadway who want to a mag read over brunch, without feeling nauseated by the sight of women, will have to stick with Men’s Vogue.
Shock is actually more for the guys on E 92nd St., who still think there’s a chance of proving they’re straight. By reading magazines.
Shock and Awe [Jeff Bercovici, WWD]
HACHETTE’S SHOCK TALK [Keith J. Kelly, NYP]