Ever since Robbie Myers and Joe Zee decided they wanted their own television project, the Elle brand has taken hit after hit. While they got Nina Garcia to guest spot on Ugly Betty, the fall out from firing her couldn’t have been the type of publicity they were after.
Then last week, Ben Widdicombe reported contestants on Elle’s reality show Fashionista were “getting under the feet of people who are actually trying to run the magazine”; nevermind the show is being filmed in a fake office.
Now we hear the guest judges Elle has enlisted to grade the contestants keep canceling, which means Elle editorial staffers are being pressured to fill in. Meanwhile, “a number” of senior editors at the mag are “furious” over having to film the show on weekends, two days that are supposed to be a reprieve from the grind. So how are those Elle staffer retaliating?
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On top of its Nina Garcia drama, Elle is now getting melodramatic calls from inside the house. It seems the reality show Robbie Myers and Joe Zee fought so hard for, Fashionista, is causing the staff to revolt. “The contestants, who are being put through various cockamamie challenges, are just getting under the feet of people who are actually trying to run the magazine. ‘It’s a nightmare,’ one insider complained. ‘And his real assistant hates it. No one believes they’re actually going to hire the person who wins the reality show.’”
SO NOT TRUE! When Seventeen magazine aired MTV’s Miss Seventeen in 2005, they totally hired winner Jennifer Steele. As an intern. (Then again, show quitter Brianne Burrowes also scored a minion gig.)