Disney is no doubt grinning from ear to ear this morning after the wildly successful limited release of the new 3-D movie Hannah Montana & Miley Cyrus: Best of Both World’s Concert. The plan had been to launch the movie for one week only in 683 theaters. The digital 3-D technology gives the audience members the effect of being at a live concert. The crowds reportedly screamed between songs with the same frenzied passion that is usually reserved for Miley in the flesh.
Disney had expected the project to have a one week run. After seeing the huge response from people willing to shell out up to $15 for the opportunity to watch the film with their friends, they’ve changed their minds and will let the film run it’s course. The technology is more expensive than normal 2-D movie viewing, but is still relatively inexpensive when compared to attending one of Cyrus’ concert venues. The technology ensures sharper and more realistic images.
Several rounds of photos have been leaked on the internet showing Cyrus appear to be kissing another girl and photos of the star in her lingerie. This exposure has only further enhanced her appeal, if internet searches are any indication.
The future potential for all things Miley Cyrus is anyone’s guess but Disney is fully behind their 15 year old phenom. As long as she stays squeaky clean, they will continue to pull out all the stops and are betting the farm on Miley Ray Cyrus. Make no mistake, Disney is holding their breath that Cyrus will not cross too far over the line. After all, they recognize that the star is truly a golden ticket.The weekend box office from Friday through Sunday:
1. “Hannah Montana & Miley Cyrus: Best of Both Worlds Concert,” $29 million.
2. “The Eye,” $13 million.
3. “27 Dresses,” $8.4 million.
4. “Juno,” $7.5 million.
5. “Meet the Spartans,” $7.1 million.
6. “Rambo,” $7 million.
7. “The Bucket List,” $6.9 million.
8. “Untraceable,” $5.4 million.
9. “Cloverfield,” $4.9 million.
10. “There Will Be Blood,” $4.8 million.