OK, OK maybe he’s not pedaling tuxedos but Mike ‘The Situation’ Sorrentino has signed a six-figure deal to endorse them. The Jersey Shore reality star will be the spokesperson for FLOW Formal.
CEO Brian Weintraub is sure that the ripped reality star is a perfect fit for the New York based company. They plan to target the younger crowd: “This is great for us and great for the industry. Tuxedos have become an old man thing.”
“The Situation” line of tuxedos, slim-fit shirts and accessories will launch in February 2012.
Check out another photo below:
Photo: Mario&Luigi-WENN