Gwen Stefani is teaming up with Target to launch a new children’s clothing line, Harajuku Mini, an affordable “Japanese anime-inspired” clothing line for babies, children and tweens.
Stefani is no stranger to the fashion world. Growing up, many of the women in the pop diva’s family were seamstresses, and much of her clothing was made by her or her mother. Stefani made most of the clothing she were onstage with No Doubt, and became known for her eclectic combinations. In 2003, she launched her L.A.M.B. collection, and expanded in 2005 with the less expensive Harajuku Lovers line.
“Harajuku Mini is a dream come true,” Stefani told Women’s Wear Daily. “I’ve always wanted to do a cool children’s fashion line inspired by the super cute and playful kid’s clothing you find in Japan. The whole idea is about being creative, expressing your own individuality and having fun getting dressed.”
The new clothing line debuts in Target stores on November 13. Prices will range from $3.99 to $29.99.