The first television ad from Beats by Dr. Dre debuted today. Highlighting the new, Limited Edition Beats Studio Colors just in time for the Holiday season, the spot features members of the Beats family, including Dr. Dre himself.
The Studio, Beats first and most popular headphone, has been reinvented in a spectrum of candy colors good enough to eat.
Dr. Dre worked closely with the director and selected the track used in the spot: Nero’s – Me & You. Beats hosted a private show to open its new pop-up store at 67 Greene Street in SoHo where Nero DJ’ed. Dre was there and loved the music so much that he selected it for the spot.
The Beats Studio Colors – now available for a limited time in Blue, Orange, Purple, Silver and Pink – are available at Best Buy for $299.
Watch The Beats Studio Colors ad below.