Wheaties unveiled new retro boxes featuring Olympic champions Muhammad Ali, Bruce Jenner and Mary Lou Retton Wednesday in Los Angeles.
According to Wheaties marketing manager Betsy Frost, fans have been asking for the three to be featured on boxes again.
The Kardashian and Jenner clan tweeted and blogged their congrats to Bruce.
“I am so proud of my husband,” Kris Jenner tweeted, adding, “What an amazing honor!!!”
“How cool is this? Today Bruce unveiled his retro Wheaties box, along with Mary Lou Retton and Muhammad Ali‘s boxes, 35 years after his original box was released! This is a huge honor for Bruce so I just wanted to say a big congrats to him today!” Khloe posted on her blog.
While Kim K posted, Today Bruce unveiled his retro Wheaties box!! Wheaties are bringing back the old school boxes, with Mary Lou Retton, Muhammad Ali and Bruce on! Can you believe it’s been 35 years since he was on the box!!? A huge congrats to Bruce from myself and the whole fam. It’s an amazing honor and we are all very proud of him. Love you Bruce!! You look just as fab today as you did back then! Xo”
Ali won a gold medal in boxing at the 1960 Olympics in Rome; Jenner was the decathlon champion at the 1976 Games in Montreal; and Retton won the all-around gold at the 1984 Games in Los Angeles.
Better eat your Wheaties!
See photos and Wheaties commercials below.
Watch Mary Lou Retton Wheaties commercial on YouTube
photos via Kris Jenner’s blog