David Beckham and H&M have teamed up to market a new line of men’s underwear with a steamy ad that will air during the Super Bowl.
The Swedish retail clothier will launch the David Beckham Bodywear collection with a black and white commercial that flaunts the soccer star’s tattooed body with 360 degree views of his buff physique.
Becks moves seductively during the 30-second ad spot to The Animals tune Don’t Let Me Be Misunderstood.
He had this to say about the new product launch, “I’m excited about my bodywear ad featured in this year’s Super Bowl. My design team and I spent 18 months developing the collection, it’s been a fantastic collaborative experience, and I’m very happy with the end result. Like every fan, I’m looking forward to Super Bowl Sunday.”
Check out the commercial below:
Photos: Video Screen Grabs