Will Ferrell is the newest pitchman for Old Milwaukee beer and he’s doing it for free because he has a passion for the brew.
The comedic actor approached Pabst Brewing about promoting their product and they gave him free reign with the humorous ads.
Daren Metropoulos, co-owner of Pabst said, “We gave him the freedom to pursue his creative vision and produce these spots with a local vibe.”
Famous for his portrayal of Frank the Tank in Old School, he filmed a series of intentionally grainy commercials in Davenport, Iowa several months ago.
The company has launched the ads as a region campaign seen by television viewers in the five Quad Cities located in Iowa and Illinois. Beer lovers and Ferrell fans have since discovered the commercials on YouTube.
A variation of the ads may well end up on the Funny or Die website as branded entertainment. Many believe that was Ferrell’s real motivation when he pitched the project to Pabst.
Watch two of the ad spots below:
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