John Mayer became a Twitter quitter in mid-September when he deactivated his 3.7 million-followers-strong account.
Now, the 32-year-old singer-songwriter has posted an explanation on his personal blog.
“It occurred to me that since the invocation of Twitter, nobody who has participated in it has created any lasting art. And yes! Yours truly is included in that roundup as well,” Mayer explained Monday. “No artwork created by someone with a healthy grasp of social media thus far has proven to be anything other than disposable.”
“I’m not knocking Twitter for those who are trying to make a name for themselves. Some people need all the RTs they can get today,” he sniped. “But for those who have already established themselves it’s a slow erosion of the artistic notion,” he continued.
Mayer’s biggest complaint about the social networking site is how celebs use the site as a marketing tool.
“When you convert your art into the art of real-time brand management, I suddenly have no more interest in it…I’m not a brand, and I don’t refer to myself in the third person. I’m a dude who plays guitar and writes songs,” he said. “When I’m done writing and recording them I will market them. Luckily for those who are cracking their knuckles ready to knock my point of view, that won’t be for a long while. Because good s–t takes a long time. And this is going to take a very long time.”
So, for all of you who were losing sleep wondering why John Mayer tweets no more, now you know.