Mariah Carey, in conjunction with “Elizabeth Arden” has launched the new fragrance “M”. The music star worked with the cosmetics powerhouse to create her own unique formulation – but is the world ready for the scent of toasted marshmallows?
The singer admits that she has never been much for wearing fragrance, preferring instead to go without. When she was approached by the Elizabeth Arden organization, she quickly warmed to the idea of creating and branding a custom scent of her own choosing.
The formulation is a blend of Moroccan incense and a flower called Living Tahitian Tiare and the totally unexpected scent of toasted marshmallows – a smell that Carey said brought back childhood memories around the campfire.
Carey has been promoting the new fragrance and continuing to work on a follow up record to her multiplatinum disc, The Emancipation of Mimi which won her three Grammys.