New mom and fashion mogul Jessica Simpson has announced plans to launch a maternity clothing line.
Simpson, 31, will partner with Camuto Group, the master licensee behind her label, and retailer Destination Maternity for the new line which is set to launch this fall.
Aiming for clothes “flattering to your baby bump,” the line will have a hint of a 1970s vibe. The pieces will include vintage-print tops, form-fitting jersey knit dresses and chunky realized sweaters.
“I’m so excited to partner with Destination Maternity to design a collection of fashionable styles that make you look and feel great!” Simpson said in a statement released Monday.
Jessica Simpson Maternity will be sold at Motherhood Maternity, Destination Maternity and Macy’s.
photo: Nikki Nelsen/WENN