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Oops, Kim Kardashian’s bad, folks!

The beauty maven and former sex tape star has issued an apology after an Instagram video went viral in which she drops the R-Word while at her sister’s Halloween party.

The footage is featured on this page, but first some background:

Kim attended Kylie’s bash on Wednesday night dressed as Pamela Anderson.

You can see the outfit here:

It was a somewhat unusual choice by Kim (who also dressed as a Victoria’s Secret Angel for the occasion), considering Anderson really isn’t all that famous anymore.

Not to mention: She was basically famous years ago for having large boobs and for starring in a popular sex tape.

And these are the same reasons why Kardashian is famous.

But anyway…

At one point, Kim complains to Stephanie Shepherd that “nobody knows who I am," prior to referring to either the guests themselves or the situation in general as "retarded."

Yikes, right?

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Backlash came quickly once word spread that Kim used this word.

“Why is it still acceptable that @KimKardashian uses this kind of disrespectful rhetoric in 2018?” one social media asked.

Added another:

"@KimKardashian using the R word on her IG story from yesterday is disgusting. And I really liked her. Watched, followed, bought shit, spent like 3 grand on her game.

"My brother is an ANGEL sent from Heaven and if you use it generally, you use it ALL THE TIME. Done."

Kim has taken down the video and has also issued a mea culpa.

It reads as follows:

I want to apologize for what I said in a recent video post that is inappropriate and insensitive to the special needs community. I try to learn from my mistakes and this is one of those times.

Please know that my intention is always pure, and in this case, it was a mistake. I’m sorry.

Watch the controversial remark in the video attached here and then decide:

Must Kim do more to make up for this poor choice of words?