The stunt backfired, of course, and not only in the sense that it literally almost blew up in Jenelle's face.
Turns out, the stunt went viral, and Kail's sales rose as high as Jenelle's flames.
Cheers to Jenelle's Insanity
Kail shared the joyous news over some Twisted Teas with her BFF Becky Hayter.
Checkers vs. Chess
Jenelle likely knew that her video would rack up a quick million views -- but she probably didn't realize that Kail would use the hype to promote her products.
In part by launching a promo code tied to Jenelle's video, Kail was able to do $10,000 in sales in a single day.
Hayter's No Hater
Having not been forced to grapple with Jenelle's insanity quite as often, Becky just found the situation sort of puzzling. We're with you, Becky.