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If you’re a Teen Mom 2 fan, you’re almost certainly familiar with the sad, strange saga of Jenelle Evans’ cosmetic company.

After all, Jenelle talked about this company, this dream – for several years before she actually launched it in recent months.

And like everything the Carolina Hurricane becomes involved with, it was a colossal failure from the start, then got worse.

However, you might not be familiar with the eyewear line that was recently launched by Jenelle’s co-star, Chelsea Houska.

But that’s okay. It really is. And here’s why:

Chelsea’s sales figures are putting Jenelle to shame, proving once again that self-promotion can be easier than you think.

Evans launched a huge PR blitz this fall, but Houska being a decent, well-liked human being seems to have worked better.

Imagine that. Simple, yet profound. Take a look: