Madonna was paid $5 million for Pepsi to use the song "Like a Prayer" in an ad. The track’s music video then featured rape and a burning cross and the company received flak about its decision.
In 2002, Pepsi pulled a commercial that featured the rapper after Bill O’Reilly characterized his lyrics as “immoral.” In the end, the company agreed to pay $3 to the Ludacris Foundation, an Atlanta-based nonprofit, in order to avoid a hip hop-wide boycott.
Chewing gum maker Wrigley and the Milk Processor Education Program (which is behind the "Got Milk?" ad campaign) fought back and axed Chris Brown after he punched Rihanna in the face.
Helena Bonham Carter
Yardley cosmetics pulled the plug on its relationship with Helena Bonham Carter not long after the actress said that she never wore makeup and had no idea why the brand had chosen her to represent it.
Kate Moss was caught snorting cocaine in 2005. As a result, she lost deals with Burberry, Chanel and H&M.