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SUV Machismo: Ford’s pathetic self-convincing campaign / Jossip



Thu / 31 Mar 2005
SUV Machismo: Ford’s pathetic self-convincing campaign

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While watching last night’s American Idol dismiss Jessica Sierra, we also noticed something disturbing about one of the show’s biggest sponsors. No silly, not Coca-Cola – we just love watching Simon, Paula and Randy drink Aquafina-brand water out of their cups.

Instead we’re referring to the 2005 Ford Escape, carrying the tagline “100% SUV.” C’mon, are they just trying to convince themselves? 153 horsepower? We’ve taken shits with more thrust. This thing is the girliest, tween SUV we’ve seen since Toyota’s RAV4, and Ford’s attempt at persuading otherwise is insulting.

But hey, at least it’s not Saab’s disgustingly ironic campaign, where they ask us to apply for citizenship in their “state of independence” by jumping on their invented bandwagon and everyone buying a Saab. We’d rather have that pink tweed dress the three girls all want from the store.

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