Skip to Content

SUV Machismo: Ford’s pathetic self-convincing campaign / Jossip

Thu / 31 Mar 2005
SUV Machismo: Ford’s pathetic self-convincing campaign

» More Marketing

While watching last night’s American Idol dismiss Jessica Sierra, we also noticed something disturbing about one of the show’s biggest sponsors. No silly, not Coca-Cola – we just love watching Simon, Paula and Randy drink Aquafina-brand water out of their cups.

Instead we’re referring to the 2005 Ford Escape, carrying the tagline “100% SUV.” C’mon, are they just trying to convince themselves? 153 horsepower? We’ve taken shits with more thrust. This thing is the girliest, tween SUV we’ve seen since Toyota’s RAV4, and Ford’s attempt at persuading otherwise is insulting.

But hey, at least it’s not Saab’s disgustingly ironic campaign, where they ask us to apply for citizenship in their “state of independence” by jumping on their invented bandwagon and everyone buying a Saab. We’d rather have that pink tweed dress the three girls all want from the store.

Jossip. The Celebrity + Media + Manhattan blog.

Tips, Feedback & Press
Anonymous? You betcha!

Queerty. The gay blog

Recent Headlines

Jiblets: Fernando Ferrer’s public school fall out
For Janice Min, everyday is Britney day
What’s another 3,000 words on Nick Denton?
Media Blitz: Jane editors flee under Brandon Holley

Subscribe & Syndicate

Ego Massage
“Shovels snark for a living” [Adam Penenberg,]
“Every editor should be reading Jossip” [Atoosa Rubenstein, Seventeen]
“Damn you!” [Campbell Robertson, NYT]
“Splashed all over the Internet like so many numbers on a bathroom wall” [Ben Widdicombe, NYDN]
“Sometimes I wish you were not writing about me!” [Fabian Basabe]
“Covering what’s going on” [Jessica Coen, Gawker]
“Trashing me” [Anna Anisimova]
“The most ruthlessly discriminating man in media” [Nick Denton]
“That’s some good shit” [Andrew Krucoff]
“Looking better than ever” [Lockhart Steele]
“Sells his soul” [Blogebrity]
“Celebrities hate him” [Celebrity Scum]
“Unique use of the English language” [Steve Hall, Adrants]
“A fellow weblog that I love” [Miu Von Furstenberg, A Socialite’s Life]
“My latest main squeeze” [Dave Feldman]
“Somebody sure is in the know” [VividBlurry]
“No buzz” [Uncle Grambo, Whatevs]
Daily Dose

Black Table
Fashion Week Daily
Howard Kurtz
I Want Media
Just Jared
L.A. Observed
Off The Record
Queer Day
Reality Blurred
Rex Hammock
A Socialite’s Life
Talk Entertainment
The Transom