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Twilight star Robert Pattinson has signed a lucrative three year deal to star in a series of Christian Dior men’s fragrance ads.

The fashion brand has agreed to shell out $12 million to the actor over the next few years in exchange for his endorsement of their Homme product line of men’s fragrances, after shave lotion and deodorant.

Jude Law has been the face of Dior Homme Sport for the past four years. The brand has also enlisted Charlize Theron and Natalie Portman to rep for their feminine perfumes.

A-Lister Brad Pitt recently filmed a series of seductive ads for Chanel, with SNL wasting little time in spoofing the father-of-many in a series of parody skits.

Photo: WENN