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Jennifer Aniston has an equity stake in a small hair care company called Living Proof. Her decision to align herself with the brand will afford her an opportunity to become a decision maker for the brand in addition to appearing in advertising campaigns.

The 43-year-old ‘Friends’ celeb will have input into new products, package design and other business areas in exchange for lending her celebrity name to the company’s products.

This is a definite departure from the low profile approach the star normally embraces in her private life.

Aniston explained, “I have been approached many, many times. You want to be part of something that’s exciting and authentic. You can’t get more interesting than these scientists.”

She was drawn to the company after becoming fascinated by the scientific approach developed by a professor at MIT. She sampled the No Frizz cream while on movie location in humid North Carolina and was thrilled with her “great curls.”

While overseeing a product demonstration at Living Proof’s company headquarters in Cambridge, Mass, earlier this week, Jen was wearing the engagement sparkler that she received from fiance Justin Theroux in August 2012.

Check out a pic of the huge ring below:

Photos: Twitter-Living Proof