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Eleven words – eleven words is all it takes for rapper Eminem to get the attention of the world. There were many commercials featured during Super Bowl XLV last night but only a few stuck out like the one for Chrysler 200.

The ad dubbed “Imported from Detroit” shows the singer rolling up in his gorgeous Chrysler 200 to the hit song Lose Yourself‘ from his hit movie 8 Mile.

The rapper, who grew up in Detroit, points at the camera and utters: “This is the Motor City and this is what we do.”

Watch Eminem below to see what everyone is talking about this morning: