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Just in time for the Masters this week, Nike aired a new commercial on Wednesday featuring Tiger Woods in black and white and staring into the camera while the voice of his deceased father Earl Woods lectures him.

Earl says: “Tiger I am more prone to be inquisitive to promote discussion. I want to find out what your thinking was, I want to find out what your feelings are and did you learn anything?”

Mega brand Nike stuck with Woods even after learning that he took their slogan ‘Just Do It’ quite literally. Tiger continues to be the face of the Nike golf line and will be using their equipment when he plays this weekend at Augusta.

Nike said, “We support Tiger and his family. As he returns to competitive golf, the ad addresses his time away from the game using the powerful words of his father.”

Many find the use of the senior Woods’ voice an odd choice in light of Earl’s past, which reportedly included a history of extra-marital affairs.

Speaking of affairs, Tiger’s next door neighbor, 22-year-old college co-ed Raychel Coudriet came forward this week to say that she and Woods had a one-night-stand at his office last year – photos and details here.

Check out the video below and let us know what you think. Is it a shrewd move by Nike or did they miss the mark on this one?