SI Swimsuit Edition 2013 Launch Party PHOTOS

kate upton covers si swimsuit begins promo tour

The gorgeous supermodels gracing the pages of the 2013 Sports Illustrated Swimsuit Edition posed last night with their magazine likenesses at the annual launch party held at hot spot Crimson in New York City.

Attending the star-studded kickoff event were cover girl Kate Upton, Hannah Davis, Anne V., Cintia Dicker, Genevieve Morton and Alyssa Miller.

The ladies are taking part in a media blitz that began Monday on 'Late Night with David Letterman' and continued with a TODAY interview Tuesday with Matt Lauer.

Tonight Upton and her fellow models will appear poolside at Caesar's Palace Hotel and Casino on 'Las Vegas Live!'  Sports Illustrated will be live streaming the event at 10 p.m. ET Feb. 13.

On Valentine's Day Kate Upton and Katherine Webb will appear at Google Hangout in Sin City, beginning at 6 p.m. ET, Feb 14.

sin city valentines day gig

Check out a gallery below featuring the lovely models posing with their SI Swimsuit images.  More pics from the SI Swimsuit Issue here.


 Photos:  Joel Ginsburg-WENN, Twitter-Kate Upton