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The Miss USA 2010 has a new vibe. Pageant owner Donald Trump has decided to move toward an edgier and decidedly sexier new look, if the promotional photos of the 51 contestants are any indication.

The irony is that some of these new photos appear to be racier than the ones that got Miss USA California winner Carrie Prejean ousted last year.

The pageant offered the following statement: “We are in the business of beauty, and the contestants who compete for the title of Miss USA are not afraid to be sexy. These ladies are the full package — smart, accomplished, relevant and sexy!”

Did you know that Rima Fakih won Detroit’s ‘Stripper 101’ competition?

The preliminary competition will be held at Planet Hollywood in Vegas on Wednesday, May 12, 2010. The official competition was be aired on Sunday, May 16th on NBC beginning at 7 p.m. ET.

Miss USA 2009 Kristin Dalton will give up her crown. Check out her photos here.

Fun facts: Miss Texas has won 9 times in the pageant’s history, followed by Miss California with 5 wins. Miss New York, Miss Hawaii and Miss Illinois have each won 4 times. Miss USA has been held annually since 1952. Twenty states have never had a Miss USA winner.

Check out the Miss USA 2010 Bikini Parade here.

More racy photos and pageant video below:

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Photos: WENN

Racy pics – Miss USA 2010 promo photos