As you may have noticed, Lamar Odom has been in the news a lot these past few weeks.
That's primarily by design, as Lamar has been dropping bombshell revelations about his life as part of a promotional campaign for his new memoir, which hit stores today.
And it seems he saved his most stunning allegation for last.
Appearing on The View Tuesday morning, Odom alleged that Bunny Ranch proprietor Dennis Hof tried to kill him while he was staying at the famous brothel back in 2015.
Until today, the incident was reported as Odom suffering an overdose that nearly claimed his life.
Now, however, Odom is claiming that he did not knowingly ingest any substances on the night he lapsed into a coma.
"Dennis Hof, I don't know what he had against me but I didn't do drugs that night," Odom told the hosts of The View.
"I don't know if he tried to poison me or what."
At first, Whoopi Goldberg and co-hosts seemed to be under the impression that Odom was speaking metaphorically.
When Goldberg suggested that perhaps it was fatigue that landed Odom in the hospital, the former NBA star set the record straight.
"I don't know what he had against me ... he tried to kill me," Lamar asserted.
It's a shocking claim, but Odom says there's not a doubt in his mind about how it all played out.
Lamar adds that Hof "almost succeeded" in murdering him, and he says that his attorney has spoken with several Hof employees who have confirmed that the brothel owner wanted Odom dead.
Outside The View studio, Lamar repeated his claim:
Hof passed away last year, and in the clip above, Odom says he's unsure what might have motivated the Nevada pimp to make an attempt on his life.
In promoting his book, entitled From Darkness to Light, Odom has made a number of stunning claims about his tumultuous personal life, including the revelation that he once threatened to kill ex-wife Khloe Kardashian.
Odom says he slept with over 2,000 women and used drugs extensively during and after his marriage.
But he's insistent that he was sober on the night of his hospitalization.
In October of 2015, Lamar slipped into a coma while residing at the Bunny Ranch, and several sources have confirmed that he came very close to death.
Throughout American history, the "pimp" and "assassin" circles on the Venn diagram have overlapped more than you might expect, the most famous example being Dallas procurer/Lee Harvey Oswald murderer Jack Ruby.
That said, given his lengthy and well-documented history of substance abuse, the most likely explanation in Odom's case remains that he was on a bender and it got the best of him.
We'll have further updates on this developing story as more information becomes available.