We still don't know Meghan Markle's exact due date, but royal sources have spent the past three months assuring fans that Baby Sussex will be arriving sometime in mid-April.
So needless to say, anticipation is at a fever pitch -- and the British tabloids are taking full advantage.
Yes, it's Meg Month in the UK press, and the anonymous sources are spilling more tea than the Queen on a bumpy train ride to Sandringham.
Sure, there's been the usual speculation about the name and sex of Meghan and Harry's baby, but the floodgates have been opened for Meg gossip of all varieties.
Naturally, this has meant more talk of a feud between Meghan and Kate Middleton.
To be fair, there seems to be at least a modicum of legitimacy to these reports, as the situation got so bad last year that Kensington Palace was forced to issue a statement on the matter.
In all likelihood, Kate and Meg have buried the hatchet -- or at least learned how to stay out of one another's way -- but that won't stop the press from pitting them against each other at every opportunity.
It was reported this week that Meghan's maternity wardrobe budget exceeded $500,000 -- which is said to be seven times more than what Kate spent.
This fits the "Diva Duchess" narrative well and feeds into the BS notion that Meghan is simply too pampered to get along with Kate.
"Meghan has a well-established background before [marrying] Harry as a woman who enjoyed designer clothing," explains Love the Sales' fashion editor Liam Solomon.
"From walking red carpets to living a glamorous LA lifestyle, the former actress was already wearing brands like Dior and Givenchy," Solomon continues.
"You could argue that her newfound fame in the Royal family has only enhanced her style choices, which would obviously mean bigger budgets.
"Quite the opposite environment Kate has grown up in, has meant she has stuck with more understated brands," he adds.
"As Meghan was wearing Stella McCartney & Victoria Beckham during her pregnancy, Kate favored pregnancy brands like Seraphine, which were much more affordable."
We get what Liam is saying, but has the world forgotten that Meg was raised by her social worker mother in Los Angeles?
Her dad was as lighting director on Married...With Children, and Meghan visited the set frequently as a child.
How did this woman who grew up in the presence of Al Bundy come to be regarded as unapproachably posh when compared to the other member of the royal freakin' family? Bollocks, we say.
In other Meg news, she and Harry took another step toward dragging the royal family into the 21st century today when they launched their official Instagram page.
So far there's only one post, which features several pics of the duke and duchess (including the one above) along with the following caption:
"'Welcome to our official Instagram; we look forward to sharing the work that drives us, the causes we support, important announcements, and the opportunity to shine a light on key issues. We thank you for your support, and welcome you to @sussexroyal.'- Harry & Meghan"
Yes, we just quoted them quoting themselves like Michael Scott citing Wayne Gretzky.
Give us a break, it's Meg Month, baby!
There's been talk of royal traditionalists griping about Meg and Harry's foray into social media, but how else do they expect this family to remain relevant?
We think it's a crime that the entire Windsor clan isn't on the 'Gram.
The Queen could be posting fresh #ThroneSelfies at this very moment!