As "clout" continues to replace hard currency as the most valuable commodity of the 21st century, you can expect young aspiring influencers to go to greater and greater lengths in order to boost their public profile.
For evidence of this hilarious trend look no further than 24-year-old aspiring pop star Kelsy Karter.
Earlier this week, Kelsy tweeted the above photo with a caption reading:
"mama, look what i made me do"
It appeared that what she had done was to get an oddly purplish portrait of Harry Styles inked onto the side of her face.
Kelsy foreshadowed the horrendous tatt by tweeting:
“Finally know what I’m getting Harry for his birthday.”
(Styles turns 25 today.)
Many were convinced the singer had really gone through with a rather horrendous decision.
But just as many, if not more, suspected that something was amiss.
Perhaps sensing that the jig was up, Karly confessed in an Instagram story that the whole thing was a hoax.
“How I rocked the entire world for $300,” Kelsy titled the clip.
“[Tattoo artist Romeo] traced Harry‘s 2017 Rolling Stone cover, applied it to my face, and then a special FX makeup artist did her thing,” she says in the video.
“BTW: We know it looked ridiculous. That was the point.”
Well, we suppose she gets bonus points for knowing she's being ridiculous.
As for whether or not the hoax worked, we suppose that depends on your definition of an effective PR stunt.
Surely, more people are aware of Kelsy now than a few days ago -- but that doesn't mean she's earned many new fans.
In fact, she's taken quite a bit of flak for the stalker-ish nature of her Harry-obsessed lyrics.
So the good news is, Kelsy didn't actually get a tattoo of Harry on her face.
The bad news, unfortunately, is twofold:
For starters, nearly a week after its release, the music video for "Harry" has yet to earn half a million views.
On top of that, Mr. Styles might feel compelled to invest in a new security system after listening to the song.