Last week, Pusha T dropped his long-awaited Daytona album, and as expected, the record's seven tracks featured some of the grittiest, most punishing lyrics and beats the rap world has seen in years.
Though not as famous in the mainstream as some of his contemporaries, Push is a legend among hip-hop heads, and his latest Kanye-produced classic provided a potent reminder of how he earned that reputation.
But not everyone was enamored of the former Clipse rapper's new offering.
Yes, while it often seems as though Drake is locked in contentious beefs with half the music industry, his feud with Push has been particularly intense.
(Which is saying something, because 2015's Drake vs. Meek Mill feud was truly no joke.)
On Daytona, Push accuses Drake of using a ghostwriter -- among other relatively mild disses -- and Drizzy responded with a diss track in which he admits to not writing his own rhymes (?!) and then ups the ante to a dangerous degree.
In his controversial "Duppy Freestyle," Drake alleges that Push is lying about the drug dealing career that provides the material for most of his verses.
Today, Aubrey probably regrets raising the stakes, as Push wasted no time in clapping back with the no-holds-barred "The Story of Adidon":
As you can see, the song's cover art features a 2008 photo of Drake wearing blackface that appears to be part of a marketing campaign for a “Jim Crow Couture” line from the Too Black Guys clothing brand.
(Though as many have pointed out, the photo was taken by a white photographer named David Leyes.)
Needless to say, the internet is up in arms over the news that Drake posed in blackface, but its the revelations found in the song's lyrics that really have the gossip hounds barking this morning.
The rumor that Drake impregnated a porn star named Sophie Brussaux and tried to force her to have an abortion has been circulating for over a year.
On "Adidon," Pusha T goes a step further, alleging that Drake has been hiding a son named Adonis from the public and is ashamed to have fathered a child with an adult film actress:
"A baby's involved, it's deeper than rap. We talking character, let me keep with the facts," Push raps.
"You are hiding a child let that boy come home. Deadbeat mother f--ker playing border patrol."
"Love that baby, respect that girl. Forget she's a porn star, let her be your world."
"Adonis is your son and he deserves more than an Adidas press run."
Later in the song, Pusha T goes on to comment on rumors that Drake harbors lingering insecurities about his racial identity:
"Confused always felt you weren't black enough, afraid to grow it because your fro wasn't nap enough," he says.
At this point, the consensus on social media is that Push has emerged as the clear victor in this feud.
The only question is whether or not he went too far in obliterating his opponent.
Drake isn't finding much sympathy on that score, as he committed the cardinal sins of dragging Push's fiancee into the mix and questioning his rival's hard-earned street cred.
We know Drake's been in the rap world for a long time now, but the fact remains that while he was making a name for himself on a Canadian teen soap, King Push was moving weight across state lines.
Aubrey might do well to remember that.