Stop us if you've heard this before, but...
... a member of the Kardashian-Jenner family has been accused of cultural appropriation.
This term is applied when a (typically white) individual doesn't copy a certain style made popular by someone from a different background of out respect or as some kind of tribute.
But does so instead to simply further him or herself; for self-promotional reasons only.
It's most commonly used to slam Caucasians for "stealing" something from African-Americans, usually a look or a theme.
It should not be a controversial statement to say that dreadlocks were made popular by African-American women. It is this section of society that basically created the hairdo.
So this brings us to Kim Kardashian.
She shared the following photo a few hours ago on Snapchat:
Even worse (in the eyes of critics), she wrote the following caption along with it:
"So guys, I did Bo Derek braids and I'm really into it."
Short... but not very sweet, based on the reaction of many Internet users.
The mention of Bo Derek is a reference to the veteran actress and her role in the 1970s movie 10.
And it's very much true that Derek rocked some serious braids for that film, as you can see here:
But many comments left on Kim's video took major issue with Kardashian giving Derek any sort of credit for inventing this style of hair.
"Kim Kardashian on snap talking bout her Fulani braids are 'Bo-Derek braids,' while she got 3 black children I CANT tonight," one Twitter user wrote, while another chimed in with:
"Kim Kardashian about to hear it from black Twitter. She’ll have them braids out by Tuesday, along with an apology saying how she didn’t mean to offend anyone."
That's probably true.
Here's a look at some of the more harsh responses:
Kardashian and her sisters have a long history of this sort of thing.
In October, Kourtney was slammed for dressing up like Michael Jackson for Halloween.
In August of 2016, Khloe heard it from haters when it came to her hair.
And remember when Kendall and Kylie Jenner tried to profit off Tupac and Biggle? YIKES.
You can agree or disagree with critics who have come down hard on Kardashian for this latest look.
And you can also scroll through the photos below to compare and contrast past unique hairstyles.
But we can all agree on one thing: Kim Kardashian looks best nude.