As you've probably heard by now, tragedy struck in the unlikeliest of places Monday night, when a suicide bomber killed 22 people during an Ariana Grande concert in Manchester, England.
The situation only becomes more horrific with each new detail that emerges.
Yesterday, the first of many victims were identified, the youngest, an 8-year-old girl.
Needless to say, this is the sort of unspeakable tragedy whose measure can't be taken simply by the staggering death toll.
Acts such as the Manchester Bombing often leave survivors permanently scarred and communities shaken to their foundations in ways from which they may never be able to recover.
Along with millions of others Grande expressed her condolences on social media, and the singer is said to be personally devastated by the tragedy.
Many other celebrities have expressed their grief and support online, but the response from Twitter and Instagram users hasn't always been entirely positive.
A "black ribbon with bunny ears" meme that made it's way around the Internet yesterday was viewed by many as an attempt to market Ariana's music in connection with one of the worst terrorist attacks in recent memory.
Similarly, many fans felt that Kim Kardashian's public reaction to the news
Kim Kardashian posted a throwback photo of herself with Ariana, and many fans saw the image as a shameless attempt at self-promotion.
"I'm praying for everyone in Manchester," Kim captioned the photo.
"This is truly so senseless & heart breaking. I can't imagine the fear and agony these parents must be going through searching for their kids. Concerts are supposed to be a place where u can let loose and have fun."
"It's so scary to not feel safe in this world. My heart goes out to @arianagrande I love you."
While some fans applauded Kim, many others were critical of the reality star:
"Of course u had to post a pic of urself when it doesn't have anything to do with the victims," wrote one follower. "Narcissism... Kim, it is quite clear u love urself because if u didn't, u wouldn't of posted a pic with u in it."
"Way to make this about yourself you moron," commented another.
A third added:
"You should delete this. Inappropriate. It's about the victims, not you or Ariana. Smh."
Given Kim's long history of sometimes shameless self-promotion, it's not hard to see how fans may have been skeptical of her intentions in posting a photo of herself with Ariana.
But in times like these, it's important to remember that everyone is confused, no one is quite sure of how to respond, and the best weapon we have against fear is unity.