The Internet is losing its mind over an orange, ape-like figure that's worth way, way too much money.
But enough about Donald Trump, let's focus on this Harambe-shaped Cheeto.
In case you forgot, or somehow missed it, our nation's finest meme-creators spent way too much of 2016 enamored with a late primate named Harambe.
The former Cincinnati Zoo inhabitant gained immortality through tragedy after a toddler fell into his enclosure, and authorities made the difficult decision to kill Harambe out of fear that he might harm the child.
From those unlikely beginnings, a legend was born:
Social media couldn't get enough of sarcastic tributes to the gorilla.
Thousands promised to display their genitals in solidarity for reasons that remain unclear.
And a truly embarrassing number of (hopefully) young folks registered write-in votes for Harambe in the 2016 presidential election.
Just when you thought Harambe obsession couldn't get anymore ridiculous, it went ahead and did exactly that, because this is 2017, and there's no ridiculousness ceiling anymore.
It seems an eBay user made an amazing discovery while enjoying a powdery, Trump-colored snack recently.
Behold - the Harambe Cheeto:
Yes, the above item was posted earlier this week, and bids immediately went through the roof.
See our earlier comment about the absurdity of the year we're living in.
"I opened up a bag of Flamin Hot Cheetos and as soon as I looked inside I came across this unique Cheetos that looks like Harambe the gorilla," reads the item description.
"It measures up to about 1 1/2 inches in length."
If your interest is piqued, and feel like you just have to have the 'Rambe Cheet' for your very own, we have good news and bad news:
The good news is, you're not alone.
(That is to say you're not alone in coveting the Cheeto. You're almost certainly alone in life.)
The bad news is, the Cheeto has already been snatched up - for a truly insane sum.
According to the product page, Cheeto Harambe sold for an astonishing $99,900.
Yes, someone spent nearly six figures on a Flamin' Hot Cheeto that vaguely resembles a dead gorilla.
Somewhere, your grandparents are celebrating the fact that they just locked that "greatest generation" title down cold.