Billy Bush has issued an apology for his role in the video that may truly sink Donald Trump's Presidential campaign.
Earlier on Friday, The Washington Post released extensive footage from 2005.
It features Trump and Bush having a conversation that they believed was off the record, talking in a lewd manner about women... about having sex with women... and other vulgar things about women.
Trump, of course, is receiving the bulk of the attention for this video.
Which makes sense. The guy is running for President of the United States.
And he did make such comments in the video as:
“I moved on her like a bitch, but I couldn’t get there. And she was married. I did try and f--k her. She was married.” (He was allegedly talking about Nancy O'Dell at the time.)
“Grab them by the pussy. You can do anything.”
“Just kiss. I don’t even wait," noting that "when you’re a star, they let you do it. You can do anything.”
Donald Trump, nominee for the most powerful office in the land, said all of these things and more - while he married to Melania Trump.
But Bush played his role in the scandalous footage as well.
The conversation took place as Trump and Bush were on board an Access Hollywood bus, just as they were arriving on the set of Days of Our Lives to tape a segment about a cameo Trump was filming for the soap opera.
At various times, Bush eggs Trump on and seems quite impressed by his womanizing ways and offensive language.
In response to the tape's release, Bush has said the following:
“Obviously I’m embarrassed and ashamed. It’s no excuse, but this happened eleven years ago - I was younger, less mature, and acted foolishly in playing along. I’m very sorry.”
Pretty simple and straightforward.
What else could someone in his situation say?
Trump has answered that question.
This was his supposed mea culpa and explanation in light of his latest scandal:
"This was locker room banter, a private conversation that took place many years ago. Bill Clinton has said far worse to me on the golf course - not even close. I apologize if anyone was offended."
Ah, yes. The classic if you were offended non-apology apology.
Also, come on:
Does even the harshest Bill Clinton hater think the ex-President made comments remotely similar to this to Trump back in the day?
And/or: Who cares if he did?!? Does that make Trump's actions any more excusable?
"I moved on her very heavily," Trump says elsewhere in the video of O'Dell.
"In fact, I took her out furniture shopping. She wanted to get some furniture. I said, ‘I’ll show you where they have some nice furniture.
"I moved on her like a bitch, but I couldn’t get there. And she was married. Then all of a sudden I see her, she’s now got the big phony t–s and everything. She’s totally changed her look."
Bush is a married father of three girls and is currently a co-host of the third hour of The Today Show.
A petition was made on Friday, calling for NBC to fire Bush for his comments.