Gold's Gym Ads Body-Shame Women, Offends Abigail Breslin

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If a gym ever wants to infuriate a woman, they should take a page from Gold's Gym.

Gold's Gym Pear Shape Ad

The company's Cairo, Egypt franchise thought they were being clever when they posted a photo of a pear to Instagram with the caption, "this is no shape for a girl."

Abigail Breslin saw post and immediately called for action.

"wow honestly disgusted by this @goldsgym you should be ashamed of yourselves," she wrote.

"Things like this are the reason 9 year old girls develop eating disorders. Working out should be something you do for yourself, your health and your mind & body, not cuz a corporation declares your body shape isn't what girls should look like.

"Also I wonder if it's cool with Golds Gyms for men to be pear shaped? Interesting they had to single out females."

Excellent point, if I do say so.

"Good job for preying on people's insecurities and perpetuating body image issues! Good thing I've never signed up for your gym, now I certainly never will."

Breslin found another ad from the franchise, this time featuring a fit woman inside the silhouette of a much larger woman eating a chicken drumstick.

Gold's Gym Fat Woman Ad

"WOW @goldsgym how about CHALLENGE YOURSELF to not be a body shaming, ignorant, mean spirited company?" Breslin wrote.

Gold's Gym immediately took action, apologizing profusely to Breslin and anyone else who was offended by the ads.  The company announced that it had severed ties with the Egyptian franchise, and that it in no way shames people into working out.

"Words cannot express how shocked and appalled we were by the recent posts of Gold’s Gym Dreamland, a sub-franchise in Cairo, Egypt," Gold's Gym wrote in a statement posted to instagram.

"Not only were they offensive and disgusting, they go against everything we believe in and stand for.

Gold's Gym Apologizes For Fat Shaming

"For years we have been dedicated to helping people feel empowered by fitness, not intimidated or ashamed by it." With all of this said, we sincerely apologize for these posts," the statement continued.

"Even though they were created and posted without our knowledge, they were associated with our logo and there's no excuse for that. We are currently reviewing our internal procedures for how both domestic and international franchisees create and share social media posts so that nothing like this ever happens again.

"This incident only confirms that Gold’s Gym Dreamland does not uphold the values and inclusiveness that Gold’s Gym promotes throughout our global network."

Props to Breslin for bringing these offensive ads to the public's attention.  

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