Yesterday, the Internet went absolutely bonkers (as it's wont to do) over the story of former Playboy model Dani Mathers and her shocking act of body shaming.
A photo that Mathers posted on Snapchat showed a woman undressing in a gym locker room.
Mathers captioned the pic, "If I can't unsee this, neither can you."
Predictably the backlash was swift and harsh.
Mathers was criticized for bullying an unsuspecting gym patron who thought she was changing in relative privacy.
Some went so far as to circulate a petition demanding that Mathers be arrested for violating the woman's privacy.
Mathers deleted her Twitter account in the wake of the incident, but today it's more apparent than ever that this is one controversy she won't be able to hide from.
For several years, Mathers has been a regular on the Heidi and Frank radio show on LA's KLOS station.
TMZ reported moments ago that the station has suspended Mathers indefinitely.
The site also spoke with a representative from LA Fitness - the nationwide fitness chain where the pic was snapped - who says that the 2015 Playmate of the Year is permanently banned from all locations.
According to the rep, Mathers is "not permitted back at any club, ever" as a result of her actions.
Mathers issued a lengthy apology yesterday, but has yet to speak on these recent developments.
We think it's safe to say, however, that she regrets ever taking the photo, which she claims was intended for a friend, not as public Snapchat story.
Unfortunately for her, the same Internet that helped make her famous is now doling out its unique brand of retribution.