As a community of interweb users, we only have ourselves to blame.
Last night, before she hopped on a private plane that took her to the Cannes Film Festival, a Vivienne Westwood-clad Kim Kardashian accepted the first-ever "Break The Internet" gong at the 20th Annual Webby Awards, which honors "the best of the internet."
Best is a relative term in this case.
Kardashian was toasted at the ceremony - held at Cipriani Wall Street in New York - for her "bold and creative" ways of using social media, according to Us Weekly.
"As the leading celebrity in terms of her online presence and understanding of how to connect with a global audience via social media, apps and online video, Kim has set the standard incredibly high," the Webby Awards site explained.
"She has shaped our understanding of how someone or something can draw the popular attention of Internet users everywhere. To the degree that she’s created a new type of celebrity — publicizing her life to the benefit of herself and her family — is due to the Internet."
Prior to the ceremony, Kardashian taped a Facetime segment for Ellen (airing today), in which she asked the talk show host to help her with an acceptance speech.
"I've been texting all my funny friends like Chrissy Teigen, everyone I think is so funny, asking what my speech should be. Any ideas?" she asked DeGeneres.
"Um.."I thank Ellen Lee DeGeneres?" the comedian suggested, before an even better idea struck.
"You should say, 'You're welcome for naked selfies,'" DeGeneres said.
And so, Kardashian took to the stage to accept her award, telling the audience and viewers at home, "Nude selfies until I die."
Jessica Alba took home Entrepreneur of the Year, Kanye West won Artist of the Year, and The Onion took home the Lifetime Achievement Award for "commitment to online publishing and satire" as well as being one of the first online publishers.