In July, the world was shocked to learn of accusations that Subway spokesman Jared Fogle was involved with a child pornography ring.
As the investigation into Fogle's criminal sexual activity pressed on, it became clear that the 38-year-old father of two was guilty of some truly revolting behavior.
More and more SICK stories became national news, and eventually, Fogle was charged with 14 counts of soliciting sex from minors.
He pleaded guilty, hoping to reach a deal with prosecutors that would allow him to avoid trial and serve a modest five years behind bars.
No dice, though.
Judge Tanya Walton Pratt was not bound by the deal, and today in an Indianapolis courtroom, Fogle was sentenced to 15 years in federal prison.
In the days before his sentencing, Fogle's lawyers pulled out all the stops in their efforts to secure a lighter sentence for their client.
The attorneys tried to get the court to categorize Fogle's crimes as "mild pedophilia," due to the fact that his oldest victims were 16 and 17.
Never mind that it's still illegal, and many of his crimes allegedly involved victims much younger than that, but lawyers have to try something.
When that didn't work, the legal team really got desperate and tried to blame Fogle's sexual appetites on his famous "Subway diet."
Seriously, they said this. Not surprisingly, the judge wasn't having it.
Fogle will almost certainly appeal the sentence, but for now, the one-time advertising icon is facing a very long stretch behind bars.
See you in the early 2030s, J.