Earlier this week, Kylie Jenner was photographed wearing a pair of leggings as she ran some errands in LA.
For the vast majority of the Earth's population, this would not be news, but for Kylie, the choice of attire served as further evidence that she fully deserves her place on the list of the world's most influential teens.
The CEO of Dead Studios - the company that made the leggings Kylie is rocking - says sales have gone through the roof the photo above went viral.
The brand says they made a month's worth of profits in the 24 hours since Kylie posted the pic.
The craziest part is that Kylie doesn't even have an endorsement deal with Dead.
They just (wisely) decided to send her some free gear and her decision to rock it in public resulted in record sales.
Sure, Kim Kardashian's ass can break the Internet but can it help a little-known clothing brand have its best quarter ever?
Probably, but Kylie accomplished her feat while clothed.
It's yet another indication that Kylie is the heir to the Kardashian-Jenner throne.
Unfortunately, she'll never get to actually sit on it, because she'll need to keep showing her butt to the world if she wants to hold onto the top spot.